‘Too Bourgeois-Bohème’

Cyril Aouizerate, the owner of Mama Shelter, a stylish boutique hotel in the outlying 20th Arrondissement of Paris, said he was “90 percent sure” he would be opening a Mama Shelter at a site near the arena. Mr. Aouizerate said he had rejected neighborhoods like Williamsburg as “too bourgeois-bohème,” in favor of the less established Boerum Hill area, where he is negotiating with property owners. Though he is aware that the building is named for a bank and will house a basketball team, he said, “I’m more interested in the fact that Jay-Z is involved.” “That’s a name,” he said, “that we can sell to customers around the world.”

via Barclays Center’s Brooklyn Neighbors Await What’s Next – NYTimes.com.